We are a fully-equipped strategic brand marketing and digital firm that energizes the way our brands connect with people. We are storytellers versus advertisers. We cultivate meaningful, innovative, and profitable experiences for our clients and their customers.

Do you need more sales?
Does your brand need more energy?
BTYcreative. Energizing Brands to Sell More.

by services we mean

brand strategy | brand narrative | central brand message | brandtomarket™ | consumer insights | marketing and media strategy | brand communication management | brand management | brand development | brand naming | brand design | graphic design | logo development | product development | private label development | digital brand architecture | web development | UX/UI | ecommerce platform solutions | digital marketing | advertising | email marketing | content marketing | social media architecture | brand message management

BTYcreative. Energizing brands to sell more.

our friends are awesome

food photographers | food stylists | environmental designers | publicists | fund developers |
traditional media buyers | private label food manufacturers |
non-profits | visual artists | musicians | videographers

team BTYcreative

Ed Howie

Founder & President

Ed Howie

Founder & President

Ed Howie has leveraged his over 25+ years of marketing and operational leadership with Chick-fil-A, Inc., Atlanta Bread Company, and H-E-B Grocery to support his clients and lead his team of communication experts through unique collaboration in growing sales and market share by developing and enabling operationally-sound, visually-compelling, brand-centric solutions.

With depth in both marketing and operations, Ed Howie has an unusually successful track record in maximizing his clients’ brand potential. Ed is also a gifted communicator, presenter, and facilitator.

Ed’s core strengths are: ideation, strategic, winning others over, connectedness, and positivity.

In addition to leading BTYcreative, Ed is a founding partner of gusto! restaurants in Atlanta, Georgia, a strategic advisor to Yaystack, and a member of Entrepreneurs Organization- San Antonio.  In 2015, Ed became a certified spin instructor.  He teaches indoor cycling several times a week at Joyride Cycling Studios in San Antonio and frequently at exhale spa in Atlanta.

Ed previously served as Director of Food Service Marketing for H-E-B Grocery Company, a $15 billion regional grocery store chain. H-E-B is long regarded as one of the most innovative retail organizations in the world. Prior to H-E-B, Ed led the re-branding efforts of Atlanta Bread Company-Bakery Cafes, as Director of Marketing. He built his career with Chick-fil-A for 17 years—the last 10 of which he served on the Corporate Operations Team, while leading multiple brand development projects.  Ed graduated from University of North Carolina- Chapel Hill with a degree in Journalism-Advertising.  He also completed his MBA at Kennesaw State University while traveling 120 days a year at the same time.

Rachel Witkowski

Chief of Staff, Director of Brand Creative & Execution

Rachel Witkowski

Chief of Staff, Director of Brand Creative & Execution

Rachel Witkowski serves as Creative Director for BTYcreative, concepting and orchestrating visual brand narratives across the full spectrum of canvases. Rachel brings over 15 years of experience in advertising and brand design for a wide range of brands. Prior to joining BTYcreative, Rachel worked at Lancer Corporation as a Senior Graphic Design Specialist. Rachel earned a Bachelor of Fine Art in Communication Design with a Minor in Journalism Advertising at the University of North Texas.

Rachel has led and collaborated on brand messaging for a wide spectrum of brands, including: The Coca-Cola Company®, Moo Technologies®, San Antonio Express-News®, Texas Creative®, Taco Cabana, La Cascada, Cirrus Logic, Westin La Cantera, San Antonio Livestock and Rodeo, Weston Building, Kabloom Flowers, South Texas Blood and Tissue, USAA, Kuper Sotheby’s Realty, David Carter Design Assoc., RockResorts, Hollywood Renaissance Hotel, Westin Beechwood Hotel, St. Regis Hotel – NY, Tropicana – The Quarter, Ocean Club – Bahamas, Lajitas, The Carlisle – NY, Rosewood Corp., Balboa Bay Club, Hyatt Regency Huntington Beach Hotel and Resort, Kitano Museum of Art – Japan, Kitano Arms – Japan, Kitano Cultural Center – Japan, Capitol Cafe – Japan, UEDA Women’s College – Japan, Lake Lanier Islands – KSL Resorts, Energy Trust, The Mansion at MGM Grand – Las Vegas, WaterColor Inn – Florida, Disney Animal Kingdom Lodge, Fossil, Disney, and Warner Brothers.

Donna Santos

Visual Director

Donna Santos

Visual Director

As Visual Director for BTYcreative, Donna brings over 20 years of experience in the advertising and marketing industry. Before joining BTYcreative, she worked as a freelance Art Director, developing brands and managing the day-to-day operations of her freelance business. Prior to venturing out on her own as a freelancer, Donna worked at several advertising agencies in the San Antonio area as a Senior Art Director.

Donna has worked with many national and local brands, including the San Antonio Convention and Visitors Bureau, Hyatt Regency Hill Country Resort and Spa, the San Antonio Spurs, Gerber Legendary Blades, Summit Christian Center, Shiner Bock, Corona, CW Floors, Universal Toyota, ChildSafe, the San Antonio Zoo, National Shooting Complex, H-E-B and the San Antonio Express-News.

Donna earned a Bachelor of Fine Arts degree from the San Antonio Art Institute, and stays active in the art community by volunteering her time with a local Children's Theater company, painting sets for their various productions.

Travis Halff

Digital Brand Architect

Travis Halff

Digital Brand Architect

Travis Halff is the Digital Brand Architect for BTYcreative. Travis' specialty is in mapping out and executing a brand's digital presence, from overall digital branding to innovative technology strategies, and website development.

Travis has a foundation in web development with a strong background in business administration and marketing. Before joining the BTYcreative team in 2015, he gained experience working both in-house and in an agency setting. He has a deep passion for tech and seeks to constantly be at the forefront of bleeding edge technologies.

Travis graduated from Trinity University with a Bachelor of Science and a double major in Business Administration, with a concentration in Marketing, and Communication. He taught himself how to develop websites shortly after graduating as a way to further explore his creative side through a rapidly-evolving medium.

Shante Williams

Brand Strategist

Shante Williams

Brand Strategist

Shante serves as Brand Strategist at BTYcreative. She has a passion for building strong and meaningful brands that demand attention and increase revenue.

Shante has over 5 years of experience working with national media companies such as Radio One, Interactive One and Live Nation. She has also spent several years as a freelance digital media specialist for small businesses across Texas.

Shante graduated with Honors from Texas Southern University with a Bachelor of Science in Communications. She has also completed continuing education coursework at UCLA Extension.

Abby Solomon

Graphic Design Specialist

Abby Solomon

Graphic Design Specialist

Abby Solomon serves as our Graphic Design Specialist focusing her time in both the creative and digital field. She has a strong adoration for motion graphics and all things visual.

She has worked on a variety of different projects ranging from branding to user interface design and welcomes any new challenges that are presented to her. One of her favorite projects before joining the BTYcreative family was doing UI design for a food truck which allowed customers to create their own customizable churros and order on the app. This project peaked her interest in all things digital and has molded her into the designer she is today. Her passion and creativity drives her to excel in every project she touches.

Abby graduated from Texas A&M University with a Bachelor of Science in Visualization specializing in Graphic Design with a minor in Art/ Architecture History.

Claudia Villagomez

Executive Assistant / Air Traffic Controller

Claudia Villagomez

Executive Assistant / Air Traffic Controller

Claudia serves as Executive Assistant for BTYcreative and brings over 10 years of experience in office management.

Claudia specializes in client communications and manages needs and requests, deadlines and workflow, as well as participating in new business development efforts.

With her extensive background in administration and office management, Claudia has a proven track record of high-level executive support, management, and training. She has a strong ability to streamline processes, maximize efficiency, and uphold professional relationships within organizations. Claudia’s outlook centers around helping others find solutions. She is committed to excellence in service.

Miranda Reinhardt

Brand Coordinator

Miranda Reinhardt

Brand Coordinator

Miranda Reinhardt is a Brand Coordinator at BTYcreative.

She is a conversion specialist. She excels at creating and executing digital marketing campaigns for BTYcreative’s clients through tools like Google AdWords, Facebook Ads, Geotargeting and Retargeting. She also works directly with our clients when interpreting analytics and data to maximize brand awareness.

Miranda graduated from Trinity University with a Bachelor of Arts in Communication and Human Communication with a specialty in marketing and advertising. She is Google AdWords certified.

We are thankful to have served and collaborated with multiple brand leaders, including:

7-Eleven | Alamo Heights Dental | Atlanta Center For Precision Contact Lenses | Bar Louie | Braintree Development | Broussard Group | Chick-fil-A, Inc | Chloe’s Fruit Pops | Colorado Premium | commZoom | Convenience Store Decisions | Delta Granite | FBD Frozen Beverage Dispensers | Firstmark Credit Union | Five Star Cleaners | Five Star Wedding Gown Specialists | Gagemaker | greatO Meats | Geraldine’s Cheese Straws | Guinness Beer | gusto! | Hapi Drinks, Llc | Josephs Men’s Store | Joyride Cycling Studio | Karoo | Kaspar Family: Augustus Ranch | KFC- Kentucky Fried Chicken | Kitchen Pride Mushrooms | Kroger Convenience Stores | Lancer | Massage Heights | Monogram Foods | NBO3 | Nicole Mera | O’Krent Floors | Optique at West Paces | Paciugo | Predico Partners | Pricevision | San Antonio Christian School | San Antonio Symphony League | Savery Grilled Cheese | Sendero Wealth Management | Shetler Fine Jewelers | Sightsleep | Sports Medicine Associates Of San Antonio | Taste Of Atlanta | Texas MedClinic | The Prestigious Mark | Tripoint | Virginia Department Of Agriculture & Consumer Services | Visualtek | Yaystack