Clarifying the Message. Cementing the Strategy.
PRIDE Automation is a pioneer in AI-driven process automation, developing technologies that streamline operations, improve safety, and enhance efficiency. Their work often takes place in highly technical, engineering-heavy environments. As they looked to scale and reach new markets, they recognized a critical need: to make their complex offering easily understandable for less technical decision-makers.
That’s when they approached BTYcreative.
They needed consistent, strategic messaging that could clearly articulate the value of their solutions to clients across industries, whether or not those clients were familiar with automation and AI. They weren’t looking for surface-level updates. They wanted a comprehensive brand foundation built for growth.
Creating Clarity Through Collaboration
The engagement began with one of our signature full-day Strategic Mapping Sessions, a highly collaborative workshop that brought the entire PRIDE Automation team into the room. Together, we unpacked their brand identity, pinpointed audience motivators, and surfaced the real-world challenges their technology solves.
The outcome was a fully developed Brand Messaging Hierarchy that established clarity, consistency, and purpose across every communication channel.
Simplifying and Scaling Brand Purpose
As a brand driven by innovation and precision, PRIDE Automation wanted their message to reflect both their engineering excellence and their people-first culture. We helped translate complex ideas into accessible, scalable messaging that aligned internal teams and enhanced marketing, sales, and client engagement.
Here’s how we brought their brand to life:
Strategic Mapping: Building the Foundation
Our five-stage process helped PRIDE Automation:
- Assess their current market presence
- Identify key differentiators and emotional drivers
- Create a messaging framework rooted in purpose
- Execute sample creative concepts across channels
- Optimize internal clarity and external impact
This deep dive uncovered untapped brand potential and delivered a clear, actionable roadmap with measurable outcomes.
Competitor and Social Media Analysis
To sharpen PRIDE Automation’s position in the industry, we conducted a full audit of peer brands and their digital presence. This allowed us to identify whitespace opportunities and clarify how they could stand out with confidence.
Core Messaging Development
We developed a comprehensive messaging system, including positioning, brand story, tone of voice, and audience-specific value propositions. The framework was designed to scale across departments, platforms, and use cases.
Creative Execution: Sample Digital and Billboard Ads
To visualize the new messaging in action, we delivered mockups of digital and out-of-home campaigns. These showed how the brand could show up consistently and powerfully across mediums.
Logo Refresh and Visual Alignment
We refined PRIDE Automation’s logo to make it clearer and more modern. New type and color specifications helped create a confident, forward-looking identity that aligned with their momentum and leadership in the automation space.
Vision and Mission Refinement
We worked together to distill their mission and vision into clear, compelling statements that could guide internal culture and external communications.
The Result: A Unified Brand with Purpose
PRIDE Automation walked away with far more than just messaging. They gained:
- A cohesive identity and brand story
- Messaging that resonates with both technical and non-technical audiences
- A strategic framework to support ongoing growth
- A refreshed visual identity aligned with their innovation
- The tools and confidence to communicate with purpose and precision
Client Testimonial
“The Central Brand Messaging document we built with BTYcreative has been a game changer. I use it constantly in client briefings, RFIs, and everyday conversations. It clearly communicates what sets our software apart, and that clarity has made my job so much easier.”
— Jonathon Fast, PRIDE Automation
Explore the new PRIDE Automation website: www.prideautomation.com