Businesses should be true to themselves and true to their unique brand DNA. To do so, all companies and brands should be the BOLDEST, TRUEST versions of themselves and BE “YOU.” This is why we encourage brands to live in the YOU-NESS of their identity.

In one day, together, we will explore every aspect of your brand through our unique Brand Mapping process. From finances to operations, you will answer questions that will be used to create a Central Brand Message (CBM) document. This will become your “playbook” that does more than complement your already existing style guide; it will be your go-to guide for all communication and messaging, both internal and external.

Here’s what we will explore

1. Who, What, How, Why – Take a Deep Dive into your brand

2. Identify Blind Spots and Strengths

3. Discover the Boldest, Truest, You

4. Define your Methodology

5. Develop a Central Brand Message

For the past 20 years, the CBM has become BTYcreative’s “secret sauce”, helping create consistent communication, intentional messaging, and clear methodologies.

Unlock the full potential of your brand.

At BTYcreative, we work to inspire brands to sell more. Today, you must use your resources wisely to get the largest impact with the least amount of spend. As brands look to build their content strategy on social, we’re ready to support them with unique graphic templates. We’ll ease the  management of social media, supporting content with visuals that tell a brand’s story. 

Research shows that 51% of beginner marketers spend up to 5 hours per week on social media, and those with two years or more of experience spend an average of 6 hours or more per week. Our goal is to help you do all you can with what you have today. Leveraging social templates will allow you to reduce time spent on calendars and content, giving you more time to focus on growing your business.

MARKETING IS SIMPLE

It’s all about Message and Methodology. Pair the right message using the right methodology and in return you’ll drive sales.

At BTYcreative, we work to inspire brands to sell more. Today, you must use your resources wisely to get the largest impact with the least amount of spend. Investing in methodologies like Over-the-top (OTT) or Connected TV (CTV)¹ are an ideal option for brands looking to increase their return on investment. 

Today, 87% of US adults own at least one CTV, and almost half watch daily.² Marketers are investing in the CTV space to take advantage of its benefits like advanced audience targeting, improved efficiency and spend, and higher conversions.

With the increase in consumption of digital media, it’s even more important for you to succinctly communicate your message, engage your audience, and drive them to act. Each brand has a unique story to share, and it’s our job to share this story in a way that helps you sell more.

^{₁ OTT stands for “Over-the-top” and video content is delivered via the internet rather than through a traditional cable/broadcast provider. CTV refers to the device on which your accessing the video content, it is a subset of OTT.}

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At BTYcreative, we work to inspire brands to sell more. Today, you must use your resources wisely to get the largest impact with the least amount of spend. Investing in methodologies, like digital audio, podcasts or broadcast radio can help brands tell their story while increasing their sales.  

Audio advertising has a 24% higher recall rate than traditional digital display ads. In addition, 74% of the adults in the US formed part of the digital listenership in 2022, ensuring that businesses will attract their target market.¹

Each brand has a unique story to share, and it’s our job is to share this story in a way that helps you sell more. Whether you are reaching your local market through broadcast or virtual listeners, audio messaging gives you the capability to deliver an actionable message that builds your brand.

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