Alejandra “Ale” Rodriguez is a Brand Strategist for BTYcreative. Ale previously worked in the news industry as a producer for four years. Even though she began her career as a journalist, Ale labels herself as a storyteller.
Throughout her journalistic career, Ale has tried to incorporate unconventional aspects into her newscast that she feels better portrays a story, significantly impacting and connecting viewers to the community.
Before entering the news industry, Ale worked with Texas-based production companies that inspired her to help others through authentic and creative storytelling. This passion eventually led her to choose a career outside of the news.
Ale graduated from the University of North Texas with a degree in Converged Broadcast Media and a minor in Communications.
Ale is a native San Antonian, and when she is not at work, she can be found at a local brewery, singing karaoke with her husband, or singing Taylor Swift songs to her two cats and one dog.