Ana-María Phillips serves as senior brand strategist for BTYcreative. Her vast experience in both the general and Hispanic markets, along with her unique bicultural background, ideally position her to collaborate with our BTYcreative brands to develop meaningful platforms that consumers can connect with on a practical and emotional level. Prior to joining BTYcreative, Ana-María spent seven years in corporate communications at Zachry Group with an emphasis on seeking inclusivity for employees of diverse backgrounds, countries of origin, and native languages, with the goal of strengthening employee career development, deepening the employee relationship with the enterprise, and increasing retention.
Ana-María has a degree in Radio, TV & Film with a minor in journalism and an emphasis in broadcasting from the University of Southern Mississippi. She started her career as a news anchor, reporter, and producer, then moved to San Antonio, where her bilingual skills were an asset in the advertising agency world. Her account experience includes diverse industries:
Banking/Financial: IBC Bank, Texas Credit Union League
Communications: San Antonio Express-News (also served as voice talent on weekly radio and TV spots), Time Warner Cable (Corporate, Texas Region and all divisions within the state of Texas), Cox Communications, ASTECH InterMedia, Clear Talk Wireless
Cosmetics: Mary Kay Cosmetics®
Education/Culture: San Antonio Museum of Art, San Antonio Public Library Foundation, University of the Incarnate Word
Entertainment: Six Flags/Fiesta Texas Theme Park, Yanaguana Cruises
Healthcare: CHRISTUS Spohn Hospital System, CHRISTUS Santa Rosa Healthcare, Mother Frances Hospital, Baptist Health System, MacNeal Hospital (Chicago), Texas MedClinic
Publishing: Hybrid Mom (national magazine and website), The Force Report
Real Estate & Development: Cibolo Canyons, Phil Hardberger Park Conservancy, The Broadway (luxury condominiums)
Religion: Baptist General Convention of Texas
Restaurant: Luby’s, Paloma Blanca Mexican Cuisine
Retail: 50-Off Stores®, UETA Tax and Duty Free Stores®/DFI International, Foley’s®, Procter & Gamble®, Dr. Smith’s Diaper Ointment®
Tourism: Direct Marketing Program for the Mexico Ministry of Tourism, Mexico Destination Tourism (Mexico City, Bays of Huatulco, Oaxaca, Ixtapa-Zihuatanejo, and Mazatlán), Valley International Airport, Tejano Monument, Laredo Convention & Visitors Bureau
Ana-María’s greatest calling is being a mom to her daughter and encouraging her to flourish in her gifts and talents. Together, they have fostered countless dogs, cats, puppies, and kittens and they educate people on the importance of spaying and neutering pets to reduce animal overpopulation. Ana-María is ethical, practical, level-headed, and leads by example.