Eleazar Hernandez

Digital BTYcreative

For over 20 years, Eleazar Hernández has led teams through all phases of the creative process to produce award-winning print, digital, broadcast, and experiential solutions in English and Spanish. He has had a particular focus on developing strategic communications solutions for companies who want to reach the rapidly growing multicultural audience. Throughout his career, he has ideated and produced work for clients such as Anne Klein, Ursula of Switzerland, Steven Kretchmer, the New York State Museum, Kaiser Family Foundation, Univision, Koresh Dance Company, San Antonio Botanical Garden, TxDOT, the San Antonio Spurs, and the Dallas Cowboys.

Hernández’s work has been displayed at the Smithsonian Museo Alameda and been recognized by LogoLounge, AIGA, Basel, and Behance. He was named one of the nation’s top designers by Graphic Design: USA and has received numerous American Graphic Design Awards, Tellys, and Addys.

Eleazar earned a Bachelor of Fine Arts in graphic design, a Master of Arts in art history, and pursued a PhD in anthropology. He recently authored Leading Creative Teams for APress Publishing in New York City. His first book provides tips, tricks, and strategies to junior- and mid-level creatives whose career goal is to work their way to the position of creative director. Currently, Hernández is working on a new manuscript that explores the utilization of beauty in design. As part of his latest discourse, Eleazar is exploring the theory of anthroposemiotics in brand communications and product design and how it influences consumer purchase decisions.