At BTYcreative®, we believe in selling the reward, NOT the product. One of the best and suprisingly inexpensive ways to sell the reward is through testimonial videos! Not only do they share the first-hand experience of your customers, it also communicate the authenticity of your brand.
Creating these videos is easier than you think. All you need is a smartphone, a willing customer, the right messaging, some clever editing, and stellar graphics.
What is a “testimonial”?
A testimonial is a written or verbal statement about a product’s quality, experience, and results. Good testimonials are detailed, authentic, and relatable.
What is the “right” message?
This is where brand clarity is essential. If your business offers multiple solutions to a common problem that other companies offer, you need to be able to pinpoint what makes YOU different. From there, write down a few questions that will help your customers speak to the you-ness of your brand on camera.
How do you get a testimonial?
Start with your loyal customers. Ask them if they can go on camera and talk about a time they had a problem and how your company solved it for them. If your customer is too nervous to speak on camera, have them write it down!
What’s next?
After you gather your video testimonials, you can share them on social media, put them on your website, or hire our brilliant team to put together the most magical video content that can be used across multiple platforms.
If you’re ready learn how BTYcreative can help you unleash the power of testimonials, contact us to find out how we can collaborate!