We are a fully-equipped strategic brand marketing and digital firm that energizes the way our brands connect with people. We are storytellers versus advertisers. We cultivate meaningful, innovative, and profitable experiences for our clients and their customers.

Do you need more sales?
Does your brand need more energy?
BTYcreative. Energizing Brands to Sell More.

by services we mean

brand strategy | brand narrative | central brand message | brandtomarket™ | consumer insights | marketing and media strategy | brand communication management | brand management | brand development | brand naming | brand design | graphic design | logo development | product development | private label development | digital brand architecture | web development | UX/UI | ecommerce platform solutions | digital marketing | advertising | email marketing | content marketing | social media architecture | brand message management

BTYcreative. Energizing brands to sell more.

our friends are awesome

food photographers | food stylists | environmental designers | publicists | fund developers |
traditional media buyers | private label food manufacturers |
non-profits | visual artists | musicians | videographers

team BTYcreative

Ed Howie

Founder & President

Ed Howie

Founder & President

Ed Howie has leveraged his over 25+ years of marketing and operational leadership with Chick-fil-A, Inc., Atlanta Bread Company, and H-E-B Grocery to support his clients and lead his team of communication experts through unique collaboration in growing sales and market share by developing and enabling operationally-sound, visually-compelling, brand-centric solutions. BTYcreative serves clients throughout the country, with offices in San Antonio, Austin, and Atlanta.

With depth in both marketing and operations, Ed and his team have an unusually successful track record in maximizing his clients’ brand potential. Ed is also a gifted communicator, presenter, and facilitator.

Ed’s core strengths are: ideation, strategic, woo (winning others over), connectedness, and positivity.

In addition to leading BTYcreative, Ed is a founding partner of gusto! restaurants in Atlanta, Georgia, and a member of Entrepreneurs Organization. In 2015, Ed became a certified spin instructor. He teaches indoor cycling several times a week at Joyride Cycling Studios in San Antonio and frequently at exhale Atlanta.

Ed previously served as Director of Food Service Marketing for H-E-B Grocery Company, a $15 billion regional grocery store chain. H-E-B is long regarded as one of the most innovative retail organizations in the world. Prior to H-E-B, Ed led the re-branding efforts of Atlanta Bread Company-Bakery Cafes, as Director of Marketing. He built his career with Chick-fil-A for 17 years—the last 10 of which he served on the Corporate Operations Team, while leading multiple brand development projects.

Ed graduated from University of North Carolina-Chapel Hill with a degree in Journalism-Advertising. He also completed his MBA at Kennesaw State University while traveling 120 days a year at the same time.

Rachel Witkowski

Chief of Staff, Director of Brand Creative & Execution

Rachel Witkowski

Chief of Staff, Director of Brand Creative & Execution

Rachel Witkowski serves as Creative Director for BTYcreative, concepting and orchestrating visual brand narratives across the full spectrum of canvases. Rachel brings over 15 years of experience in advertising and brand design for a wide range of brands. Prior to joining BTYcreative, Rachel worked at Lancer Corporation as a Senior Graphic Design Specialist. Rachel earned a Bachelor of Fine Art in Communication Design with a Minor in Journalism Advertising at the University of North Texas.

Rachel has led and collaborated on brand messaging for a wide spectrum of brands, including: The Coca-Cola Company®, Moo Technologies®, San Antonio Express-News®, Texas Creative®, Taco Cabana, La Cascada, Cirrus Logic, Westin La Cantera, San Antonio Livestock and Rodeo, Weston Building, Kabloom Flowers, South Texas Blood and Tissue, USAA, Kuper Sotheby’s Realty, David Carter Design Assoc., RockResorts, Hollywood Renaissance Hotel, Westin Beechwood Hotel, St. Regis Hotel – NY, Tropicana – The Quarter, Ocean Club – Bahamas, Lajitas, The Carlisle – NY, Rosewood Corp., Balboa Bay Club, Hyatt Regency Huntington Beach Hotel and Resort, Kitano Museum of Art – Japan, Kitano Arms – Japan, Kitano Cultural Center – Japan, Capitol Cafe – Japan, UEDA Women’s College – Japan, Lake Lanier Islands – KSL Resorts, Energy Trust, The Mansion at MGM Grand – Las Vegas, WaterColor Inn – Florida, Disney Animal Kingdom Lodge, Fossil, Disney, and Warner Brothers.

Donna Zinck

Visual Director

Donna Zinck

Visual Director

As Visual Director for BTYcreative, Donna brings over 20 years of experience in the advertising and marketing industry. Before joining BTYcreative, she worked as a freelance Art Director, developing brands and managing the day-to-day operations of her freelance business. Prior to venturing out on her own as a freelancer, Donna worked at several advertising agencies in the San Antonio area as a Senior Art Director.

Donna has worked with many national and local brands, including the San Antonio Convention and Visitors Bureau, Hyatt Regency Hill Country Resort and Spa, the San Antonio Spurs, Gerber Legendary Blades, Summit Christian Center, Shiner Bock, Corona, CW Floors, Universal Toyota, ChildSafe, the San Antonio Zoo, National Shooting Complex, H-E-B and the San Antonio Express-News.

Donna earned a Bachelor of Fine Arts degree from the San Antonio Art Institute, and stays active in the art community by volunteering her time with a local Children's Theater company, painting sets for their various productions.

Lauren Peterson

Brand Specialist

Lauren Peterson

Brand Specialist

Lauren Peterson serves as Brand Specialist at BTYcreative where she creates brand campaign messaging plans and develops their central brand message in order to best communicate that message with the audience. In other words, she brings your brand message to life with colorful description and meaning.

She earned both her undergraduate and graduate degrees in Communication Arts at the University of the Incarnate Word and was very involved in the school’s communication department. She wrote for her school newspaper, The LOGOS, all four years of her undergraduate career where she was able to interview students and faculty and bring their stories to life for the school to read. During her junior year of college, Lauren hosted a radio segment on KUIW every Friday, choosing popular indy-rock songs and taking requests via Twitter. Lastly, in the Communication Arts department, she was chosen to be on-air talent for UIW TV where she reported live to the school on topics of life, community, and sports. Lauren also swam for four years at UIW and was team captain during her senior year.

Writing is her best asset and outlet. She has had numerous internships with PR companies and blogs around San Antonio, and her work is published on various blog sites highlighting San Antonio’s most popular spots. Lauren also worked at the San Antonio Express News in the Sports Department where she learned the behind-the-scenes work that goes into creating our daily newspapers, specifically with high school sports information. This interest in sports writing lead her to a graduate assistant position at UIW in the Sports Information Department where she recorded statistics of all sports games to be uploaded to the school website, interviewed coaches and players after games, and wrote before and after game reviews.

As a native Arizonan, Lauren loves all things desert, mountain, and cacti. She is an advocate for traveling, an amateur food critic, a workout junkie, and a believer in writing every day. As a side-gig she also teaches indoor cycling at JoyRide Cycling Studio.

Katie Lopez

Graphic Design Brand Specialist

Katie Lopez

Graphic Design Brand Specialist

Katie Lopez is our Graphic Design Brand Specialist at BTYcreative. She works with video, print, web, and digital design to create a lasting visual impact for BTY’s clients, as well as working with her experience in social media marketing and strategy. Prior to joining the BTY community, Katie has worked with a wide range of freelance clients, including politicians Renée Yanta and Matt McCall, as well as for organizations like Girl Power Hour, Main Plaza Conservancy, and Red Rattler Creative.

Katie graduated from the University of Texas at San Antonio with a bachelor’s degree in Technical Communications, after having studied graphic design for two years at St. Edward’s University in Austin.

In her free time, Katie enjoys all things outdoors: hiking, kayaking, biking, and camping. She is an avid baker, violin player, and workout fanatic. On the weekends, she spends her time at Madewell, where she loves helping spread the Madewell brand to the San Antonio community.

Miranda Reinhardt

Brand Coordinator

Miranda Reinhardt

Brand Coordinator

Miranda Reinhardt is our Brand Coordinator at BTYcreative.

She is a conversion specialist. She excels at creating and executing digital marketing campaigns for BTYcreative’s clients through tools like Google AdWords, Facebook Ads, Geotargeting and Retargeting. She also works directly with our clients when interpreting analytics and data to maximize brand awareness.

Miranda graduated from Trinity University with a Bachelor of Arts in Communication and Human Communication with a specialty in marketing and advertising. She is Google AdWords certified.

Fran Morgan

Air Traffic Controller

Fran Morgan

Air Traffic Controller

Fran is our Air Traffic Controller at BTYcreative.

The hustle and bustle of a busy office is where she thrives. To address the small, and sometimes big, items to help our clients and our team succeed brings a smile to her face. She has a service mentality that she fully utilized while working as a Realtor in the San Antonio area, as well as being the Executive Assistant in a niche oil refinery serving top executives and managers.

Her passion for service was discovered in the creative industries where she spent 17 years teaching, designing and publishing needlework. She worked for a large needlecraft publishing company that led her into the role of Acquisitions Manager. She then started her own company, Fabric Café®, with her Mom where she continued designing and teaching quilting and sewing patterns. Fran has an extensive list of quilting, crochet and needlepoint books featuring her unique design ability, as well as several webcast and TV appearances on HGTV and PBS.

We are thankful to have served and collaborated with multiple brand leaders, including:

7-Eleven | Alamo Heights Dental | Atlanta Center For Precision Contact Lenses | Bar Louie | Braintree Development | Broussard Group | Chick-fil-A, Inc | Chloe’s Fruit Pops | Colorado Premium | commZoom | Convenience Store Decisions | Delta Granite | FBD Frozen Beverage Dispensers | Firstmark Credit Union | Five Star Cleaners | Five Star Wedding Gown Specialists | Gagemaker | greatO Meats | Geraldine’s Cheese Straws | Guinness Beer | gusto! | Hapi Drinks, Llc | Josephs Men’s Store | Joyride Cycling Studio | Karoo | Kaspar Family: Augustus Ranch | KFC- Kentucky Fried Chicken | Kitchen Pride Mushrooms | Kroger Convenience Stores | Lancer | Massage Heights | Monogram Foods | NBO3 | Nicole Mera | O’Krent Floors | Optique at West Paces | Paciugo | Predico Partners | Pricevision | San Antonio Christian School | San Antonio Symphony League | Savery Grilled Cheese | Sendero Wealth Management | Shetler Fine Jewelers | Sightsleep | Sports Medicine Associates Of San Antonio | Taste Of Atlanta | Texas MedClinic | The Prestigious Mark | Tripoint | Virginia Department Of Agriculture & Consumer Services | Visualtek | Yaystack