We are a fully-equipped strategic brand marketing and digital firm that energizes the way our brands connect with people. We are storytellers versus advertisers. We cultivate meaningful, innovative, and profitable experiences for our clients and their customers.

Do you need more sales?
Does your brand need more energy?
BTYcreative. Energizing Brands to Sell More.

by services we mean

brand strategy | brand narrative | central brand message | brandtomarket™ | consumer insights | marketing and media strategy | brand communication management | brand management | brand development | brand naming | brand design | graphic design | logo development | product development | private label development | digital brand architecture | web development | UX/UI | ecommerce platform solutions | digital marketing | advertising | email marketing | content marketing | social media architecture | brand message management

BTYcreative. Energizing brands to sell more.

our friends are awesome

food photographers | food stylists | environmental designers | publicists | fund developers |
traditional media buyers | private label food manufacturers |
non-profits | visual artists | musicians | videographers

team BTYcreative

Ed Howie

Founder & President

Ed Howie

Founder & President

Ed Howie has leveraged his over 25+ years of marketing and operational leadership with Chick-fil-A, Inc., Atlanta Bread Company, and H-E-B Grocery to support his clients and lead his team of communication experts through unique collaboration in growing sales and market share by developing and enabling operationally-sound, visually-compelling, brand-centric solutions. BTYcreative serves clients throughout the country, with offices in San Antonio, Austin, and Atlanta.

With depth in both marketing and operations, Ed and his team have an unusually successful track record in maximizing his clients’ brand potential. Ed is also a gifted communicator, presenter, and facilitator.

Ed’s core strengths are: ideation, strategic, woo (winning others over), connectedness, and positivity.

In addition to leading BTYcreative, Ed is a founding partner of gusto! restaurants in Atlanta, Georgia, and a member of Entrepreneurs Organization. In 2015, Ed became a certified spin instructor. He teaches indoor cycling several times a week at Joyride Cycling Studios in San Antonio and frequently at exhale Atlanta.

Ed previously served as Director of Food Service Marketing for H-E-B Grocery Company, a $15 billion regional grocery store chain. H-E-B is long regarded as one of the most innovative retail organizations in the world. Prior to H-E-B, Ed led the re-branding efforts of Atlanta Bread Company-Bakery Cafes, as Director of Marketing. He built his career with Chick-fil-A for 17 years—the last 10 of which he served on the Corporate Operations Team, while leading multiple brand development projects.

Ed graduated from University of North Carolina-Chapel Hill with a degree in Journalism-Advertising. He also completed his MBA at Kennesaw State University while traveling 120 days a year at the same time.

 

Friend me on Facebook

https://www.facebook.com/ed.howie

Follow me on Insta

@edhowie

Want to access my playlists?  edhowie09 on Spotify

Rachel Witkowski

Chief of Staff, Director of Brand Creative & Execution

Rachel Witkowski

Chief of Staff, Director of Brand Creative & Execution

Rachel Witkowski serves as Creative Director for BTYcreative, concepting and orchestrating visual brand narratives across the full spectrum of canvases. Rachel brings over 15 years of experience in advertising and brand design for a wide range of brands. Prior to joining BTYcreative, Rachel worked at Lancer Corporation as a Senior Graphic Design Specialist. Rachel earned a Bachelor of Fine Art in Communication Design with a Minor in Journalism Advertising at the University of North Texas.

Rachel has led and collaborated on brand messaging for a wide spectrum of brands, including: The Coca-Cola Company®, Moo Technologies®, San Antonio Express-News®, Texas Creative®, Taco Cabana, La Cascada, Cirrus Logic, Westin La Cantera, San Antonio Livestock and Rodeo, Weston Building, Kabloom Flowers, South Texas Blood and Tissue, USAA, Kuper Sotheby’s Realty, David Carter Design Assoc., RockResorts, Hollywood Renaissance Hotel, Westin Beechwood Hotel, St. Regis Hotel – NY, Tropicana – The Quarter, Ocean Club – Bahamas, Lajitas, The Carlisle – NY, Rosewood Corp., Balboa Bay Club, Hyatt Regency Huntington Beach Hotel and Resort, Kitano Museum of Art – Japan, Kitano Arms – Japan, Kitano Cultural Center – Japan, Capitol Cafe – Japan, UEDA Women’s College – Japan, Lake Lanier Islands – KSL Resorts, Energy Trust, The Mansion at MGM Grand – Las Vegas, WaterColor Inn – Florida, Disney Animal Kingdom Lodge, Fossil, Disney, and Warner Brothers.

Donna Zinck

Senior Director of Brand Messaging

Donna Zinck

Senior Director of Brand Messaging

As the Senior Director of Brand Messaging for BTYcreative, Donna brings over 20 years of experience in the advertising and marketing industry. Before joining BTYcreative, she worked as a freelance Art Director, developing brands and managing the day-to-day operations of her freelance business. Prior to venturing out on her own as a freelancer, Donna worked at several advertising agencies in the San Antonio area as a Senior Art Director.

Donna has worked with many national and local brands, including the San Antonio Convention & Visitors Bureau, Hyatt Regency Hill Country Resort and Spa, the San Antonio Spurs, Gerber Legendary Blades, Summit Christian Center, Shiner Bock, Corona, CW Floors, Universal Toyota, ChildSafe, the San Antonio Zoo, National Shooting Complex, H-E-B and the San Antonio Express-News.

Donna earned a Bachelor of Fine Arts degree from the San Antonio Art Institute, and is still active in the art community.

Peter Frelik

Media Director

Peter Frelik

Media Director

As Media Director for BTYcreative, Peter brings 10+ years of experience as an editor in film and television with studios such as 20th Century Fox, Regency, and Oscilloscope. He has worked on movies such as Jumper and Fair Game, and his shorts have been screened at the Toronto International Film Festival.

Peter is also a gifted storyteller, perfecting his craft as a producer/director of top branded content in the health & fitness industry, including for ESPN.

Peter hails from Toronto, Canada, and has laid his roots down in San Antonio with his wife and pup.

Celine Olivarez

Senior Brand Specialist

Celine Olivarez

Senior Brand Specialist

Celine Olivarez is our Senior Brand Specialist and helps our clients tell their brand story in a creative and impactful way – She believes that the most important part of her job is helping clients figure our their “why” and helping them connect with their consumers and community.

Having worked with local, regional, and national brands in various industries, including Humana, Shiner Beer, VIA Metropolitan Transit, and more. Celine works on client strategies and helping the BTYcreative team determine the best tactics and channels to deliver our client’s message. Along with branding, Celine also helps the team manage digital marketing assets, assists the team with copywriting, and handles reporting so the team can make the best data-driven decisions to achieve client goals.

Celine graduated from the University of Mississippi with a degree in Integrated Marketing Communications with a concentration in Public Relations.

When she’s not at work, Celine can be found playing with her golden doodle Chloe, working out, or traveling!

Nanette Rodriguez

Executive Assistant, Air Traffic Controller

Nanette Rodriguez

Executive Assistant, Air Traffic Controller

Nanette is an Executive Assistant and Air Traffic Controller at BTYcreative.

With 25+ years of experience, Nanette thrives in the hustle and bustle of a busy office, addressing the small, and sometimes big, items that help our clients and our team succeed. She is fully bilingual and has a service mentality that allows her to provide the highest quality customer service while wearing multiple hats.

Nanette's passion for service was discovered during her tenures at several large advertising agencies in the San Antonio area. She has worked with various National and International clients such as Proctor & Gamble, the Texas Lottery, Baptist Health System, the San Antonio Convention & Visitors Bureau, and the Mexico Ministry of Tourism.

Lucy

Chief Barketer

Lucy

Chief Barketer

Lucy is the trusted mascot of BTYcreative, as well as the door guard from the package delivery man and the stress reliever for our team. She is a wise, yet spunky, 10-year-old Labradoodle. Her hobbies include going on long walks, barking at the evil mailman, and exploring the smells of her own backyard. She loves when her human friends pretend to chase her around the house, backyard, or office; her bark is the loudest during this game.

Lucy knows a good treat when she sees one and she takes mealtime very seriously (shouldn’t we all?). She loves to be pet, preferably no less than five minutes at a time. Although she has an extraordinary amount of energy for a 10-year-old, naps are still a highlight of her every day. She loves being the office mascot, especially because that means seven-times the pets from the BTY human team! Like Lucy always says, you can never have enough pets. Or human friends. Or bright, brand strategies.

We are thankful to have served and collaborated with multiple brand leaders, including:

7-Eleven | Alamo Heights Dental | Atlanta Center For Precision Contact Lenses | Bar Louie | Braintree Development | Broussard Group | Chick-fil-A, Inc | Chloe’s Fruit Pops | Colorado Premium | commZoom | Convenience Store Decisions | Delta Granite | FBD Frozen Beverage Dispensers | Firstmark Credit Union | Five Star Cleaners | Five Star Wedding Gown Specialists | Gagemaker | greatO Meats | Geraldine’s Cheese Straws | Guinness Beer | gusto! | Hapi Drinks, Llc | Josephs Men’s Store | Joyride Cycling Studio | Karoo | Kaspar Family: Augustus Ranch | KFC- Kentucky Fried Chicken | Kitchen Pride Mushrooms | Kroger Convenience Stores | Lancer | Massage Heights | Monogram Foods | NBO3 | Nicole Mera | O’Krent Floors | Optique at West Paces | Paciugo | Predico Partners | Pricevision | San Antonio Christian School | San Antonio Symphony League | Savery Grilled Cheese | Sendero Wealth Management | Shetler Fine Jewelers | Sightsleep | Sports Medicine Associates Of San Antonio | Taste Of Atlanta | Texas MedClinic | The Prestigious Mark | Tripoint | Virginia Department Of Agriculture & Consumer Services | Visualtek | Yaystack