We are a fully-equipped strategic brand marketing and digital firm that energizes the way our brands connect with people. We are storytellers versus advertisers. We cultivate meaningful, innovative, and profitable experiences for our clients and their customers.
Do you need more sales?
Does your brand need more energy?
BTYcreative. Energizing Brands to Sell More.
by services we mean
brand strategy | brand narrative | central brand message | brandtomarket™ | consumer insights | marketing and media strategy | brand communication management | brand management | brand development | brand naming | brand design | graphic design | logo development | product development | private label development | digital brand architecture | web development | UX/UI | ecommerce platform solutions | digital marketing | advertising | email marketing | content marketing | social media architecture | brand message management
BTYcreative. Energizing brands to sell more.
our friends are awesome
food photographers | food stylists | environmental designers | publicists | fund developers |
traditional media buyers | private label food manufacturers |
non-profits | visual artists | musicians | videographers
Founder & President
Founder & President
Ed Howie has leveraged his over 25+ years of marketing and operational leadership with Chick-fil-A, Inc., Atlanta Bread Company, and H-E-B Grocery to support his clients and lead his team of communication experts through unique collaboration in growing sales and market share by developing and enabling operationally-sound, visually-compelling, brand-centric solutions. BTYcreative serves clients throughout the country, with offices in San Antonio, Austin, and Atlanta.
With depth in both marketing and operations, Ed and his team have an unusually successful track record in maximizing his clients’ brand potential. Ed is also a gifted communicator, presenter, and facilitator.
Ed’s core strengths are: ideation, strategic, woo (winning others over), connectedness, and positivity.
In addition to leading BTYcreative, Ed is a founding partner of gusto! restaurants in Atlanta, Georgia, and a member of Entrepreneurs Organization. In 2015, Ed became a certified spin instructor. He teaches indoor cycling several times a week at Joyride Cycling Studios in San Antonio and frequently at exhale Atlanta.
Ed previously served as Director of Food Service Marketing for H-E-B Grocery Company, a $15 billion regional grocery store chain. H-E-B is long regarded as one of the most innovative retail organizations in the world. Prior to H-E-B, Ed led the re-branding efforts of Atlanta Bread Company-Bakery Cafes, as Director of Marketing. He built his career with Chick-fil-A for 17 years—the last 10 of which he served on the Corporate Operations Team, while leading multiple brand development projects.
Ed graduated from University of North Carolina-Chapel Hill with a degree in Journalism-Advertising. He also completed his MBA at Kennesaw State University while traveling 120 days a year at the same time.
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Chief of Staff, Director of Brand Creative & Execution
Rachel G. Witkowski
Chief of Staff, Director of Brand Creative & Execution
Rachel Witkowski serves as Chief of Staff and Director of Brand Creative and Execution for BTYcreative. She has over 20 years of experience in advertising and brand design for a wide range of brands.
While helping to lead the team, she works to ensure all of our client’s brands are on point. Over the years, she has worked at Design and Marketing Agencies, In-house marketing departments, and has donated her skills to non-profit organizations. Rachel earned a Bachelor of Fine Art in Communication Design with a Minor in Journalism Advertising at The University of North Texas. She is also a fine artist and loves to draw and paint. Fun fact, she helped restore the art on a World War II airplane in college.
As the Creative Director for BTYcreative, Donna brings over 20 years of experience in the advertising and marketing industry. Before joining BTYcreative, she worked as a freelance Art Director, developing brands and managing the day-to-day operations of her freelance business. Prior to venturing out on her own as a freelancer, Donna worked at several advertising agencies in the San Antonio area as a Senior Art Director.
Donna has worked with many national and local brands, including the San Antonio Convention & Visitors Bureau, Hyatt Regency Hill Country Resort and Spa, the San Antonio Spurs, Gerber Legendary Blades, Summit Christian Center, Shiner Bock, Corona, CW Floors, Universal Toyota, ChildSafe, the San Antonio Zoo, National Shooting Complex, H-E-B and the San Antonio Express-News.
Donna earned a Bachelor of Fine Arts degree from the San Antonio Art Institute, and is still active in the art community.
As Media Director for BTYcreative, Peter brings 10+ years of experience as an editor in film and television with studios such as 20th Century Fox, Regency, and Oscilloscope. He has worked on movies such as Jumper and Fair Game, and his shorts have been screened at the Toronto International Film Festival.
Peter is also a gifted storyteller, perfecting his craft as a producer/director of top branded content in the health & fitness industry, including for ESPN.
Senior Brand Strategist
Senior Brand Strategist
Ana-María Phillips serves as senior brand strategist for BTYcreative. Her vast experience in both the general and Hispanic markets, along with her unique bicultural background, ideally position her to collaborate with our BTYcreative brands to develop meaningful platforms that consumers can connect with on a practical and emotional level. Prior to joining BTYcreative, Ana-María spent seven years in corporate communications at Zachry Group with an emphasis on seeking inclusivity for employees of diverse backgrounds, countries of origin, and native languages, with the goal of strengthening employee career development, deepening the employee relationship with the enterprise, and increasing retention.
Ana-María has a degree in Radio, TV & Film with a minor in journalism and an emphasis in broadcasting from the University of Southern Mississippi. She started her career as a news anchor, reporter, and producer, then moved to San Antonio, where her bilingual skills were an asset in the advertising agency world. Her account experience includes diverse industries:
Banking/Financial: IBC Bank, Texas Credit Union League
Communications: San Antonio Express-News (also served as voice talent on weekly radio and TV spots), Time Warner Cable (Corporate, Texas Region and all divisions within the state of Texas), Cox Communications, ASTECH InterMedia, Clear Talk Wireless
Cosmetics: Mary Kay Cosmetics®
Education/Culture: San Antonio Museum of Art, San Antonio Public Library Foundation, University of the Incarnate Word
Entertainment: Six Flags/Fiesta Texas Theme Park, Yanaguana Cruises
Healthcare: CHRISTUS Spohn Hospital System, CHRISTUS Santa Rosa Healthcare, Mother Frances Hospital, Baptist Health System, MacNeal Hospital (Chicago), Texas MedClinic
Publishing: Hybrid Mom (national magazine and website), The Force Report
Real Estate & Development: Cibolo Canyons, Phil Hardberger Park Conservancy, The Broadway (luxury condominiums)
Religion: Baptist General Convention of Texas
Restaurant: Luby’s, Paloma Blanca Mexican Cuisine
Retail: 50-Off Stores®, UETA Tax and Duty Free Stores®/DFI International, Foley’s®, Procter & Gamble®, Dr. Smith’s Diaper Ointment®
Tourism: Direct Marketing Program for the Mexico Ministry of Tourism, Mexico Destination Tourism (Mexico City, Bays of Huatulco, Oaxaca, Ixtapa-Zihuatanejo, and Mazatlán), Valley International Airport, Tejano Monument, Laredo Convention & Visitors Bureau
Ana-María’s greatest calling is being a mom to her daughter and encouraging her to flourish in her gifts and talents. Together, they have fostered countless dogs, cats, puppies, and kittens and they educate people on the importance of spaying and neutering pets to reduce animal overpopulation. Ana-María is ethical, practical, level-headed, and leads by example.
For over 20 years, Eleazar Hernández has led teams through all phases of the creative process to produce award-winning print, digital, broadcast, and experiential solutions in English and Spanish. He has had a particular focus on developing strategic communications solutions for companies who want to reach the rapidly growing multicultural audience. Throughout his career, he has ideated and produced work for clients such as Anne Klein, Ursula of Switzerland, Steven Kretchmer, the New York State Museum, Kaiser Family Foundation, Univision, Koresh Dance Company, San Antonio Botanical Garden, TxDOT, the San Antonio Spurs, and the Dallas Cowboys.
Hernández’s work has been displayed at the Smithsonian Museo Alameda and been recognized by LogoLounge, AIGA, Basel, and Behance. He was named one of the nation’s top designers by Graphic Design: USA and has received numerous American Graphic Design Awards, Tellys, and Addys.
Eleazar earned a Bachelor of Fine Arts in graphic design, a Master of Arts in art history, and pursued a PhD in anthropology. He recently authored Leading Creative Teams for APress Publishing in New York City. His first book provides tips, tricks, and strategies to junior- and mid-level creatives whose career goal is to work their way to the position of creative director. Currently, Hernández is working on a new manuscript that explores the utilization of beauty in design. As part of his latest discourse, Eleazar is exploring the theory of anthroposemiotics in brand communications and product design and how it influences consumer purchase decisions.
Celine Olivarez is our Brand Manager and helps our clients tell their brand story in a creative and impactful way – She believes that the most important part of her job is helping clients figure out their “why” and helping them connect with their consumers and community.
Having worked with local, regional, and national brands in various industries, including Humana, Shiner Beer, VIA Metropolitan Transit, and more, Celine works on client strategies and helping the BTYcreative team determine the best tactics and channels to deliver our clients' message. Along with branding, Celine also helps the team manage digital marketing assets, assists the team with copywriting, and handles reporting so the team can make the best data-driven decisions to achieve client goals.
Celine graduated from the University of Mississippi with a degree in Integrated Marketing Communications with a concentration in Public Relations.
When she’s not at work, Celine can be found playing with her golden doodle Chloe, working out, or traveling!
Nanette is a Finance Assistant at BTYcreative.
With 25+ years of experience, Nanette thrives in the hustle and bustle of a busy office, addressing the small, and sometimes big, items that help our clients and our team succeed. She is fully bilingual and has a service mentality that allows her to provide the highest quality customer service while wearing multiple hats.
Nanette's passion for service was discovered during her tenures at several large advertising agencies in the San Antonio area. She has worked with various National and International clients such as Proctor & Gamble, the Texas Lottery, Baptist Health System, the San Antonio Convention & Visitors Bureau, and the Mexico Ministry of Tourism.
Executive Assistant, Project Manager
Executive Assistant, Project Manager
Christyne is an Executive Assistant and Project Manager at BTYcreative.With 20+ years of experience, Christyne is dedicated, creative and focused, enjoying what it takes to keep multiple projects heading in the right direction for our team and our clients. She is a U.S. Navy veteran and a published author of fourteen romance novels.
MáriaLuisa has been in the advertising/marketing field for 30 years. She has worked for Fortune 500 companies, small advertising agencies of 6, to one of the largest advertising agencies in San Antonio with 60+ employees. Her strengths are in brand development and visualization. She has over 21 years of broadcast experience and thrives in collaborative settings.
MáriaLuisa speaks Spanish and English and has worked on international, national and local accounts. Some of those include AIG, Broadway Bank, the Bank of San Antonio, Alamo City Golf Trail, Cavender Auto Group, Cavender Chevy, Cavender Toyota of Cedar Park, Food Management Partners, San Antonio Economic Development Foundation, Porter Loring Mortuaries, and Sol Schwartz Certified Public Accountants.
MáriaLuisa’s most esteemed accomplishments are receiving her degree from the Art Institute of Houston in Advertising Design, Dale Carnegie Professional Development Training and winning the South Texas Women’s State Cup in Women’s First Division Soccer.
Sue is a Brand Strategist for BTYcreative, with over 25 years of marketing experience (in the UK and US). Working in corporate marketing roles, as well as for non-profit organizations, Sue uses her dynamic, “out of the box” thinking to collaborate with out BTY Brands, developing creative concepts to energize brands and tell their story with IMPACT.
Sue has worked with a wide range of organizations in many fields including; education, electronics manufacturing, magazine publishing, sports marketing (soccer, swimming), artificial intelligence project marketing, remodeling and homebuilding, aviation component manufacturing, event The Winston School San Antonio, The San Antonio Athenians Women Semi-Pro Soccer Team, Child Advocates San Antonio (CASA), Renovation Dallas (magazine), AAMCO, TracLabs/ Metrica, Fastest Man in Texas, Olympian Swim Event in San Antonio, PAC International (UK).
Sue grew up in East Yorkshire, England and moved to the USA in 1992. She attended Salford University (UK) and graduated with distinction with a Higher National Diploma in Business & Finance, and earned her post-graduate Chartered Institute of Marketing Diploma from Manchester Metropolitan University (UK). Sue became a US citizen in 2019 and lives in San Antonio with her husband and 2 children, and rescue pup, Mack.
Chief Barketer Emeritus
Chief Barketer Emeritus
Lucy served as the trusted mascot of BTYcreative, as well as the door guard from the multiple package deliveries and the stress reliever for our team for many wonderful years. She was a wise and spunky 10-year-old Labradoodle. Her favorite hobbies included going on long walks, barking at the mailman, and exploring the smells of her own backyard. She loved when her human friends pretended to chase her around the house, backyard, or office; her bark was the loudest during this game.
Lucy knew a good treat when she saw one and she took mealtime very seriously (shouldn’t we all?). She loved to be pet, preferably no less than five minutes at a time. Although she had an extraordinary amount of energy for a 10-year-old, naps were a highlight of her every day. Although we no longer have our Chief Barketer, the BTYteam still remembers Lucy fondly.
Thank you, Lucy, for serving our team and your humans with love.
We are thankful to have served and collaborated with multiple brand leaders, including:
7-Eleven | Alamo Heights Dental | Anytime Fuel Pros | Alpha Home | Broussard Group | Chick-fil-A, Inc | Chris Madrid’s | Collier Custom Homes | Colorado Premium | commZoom | Convenience Store Decisions | David’s Legacy Foundation | Decade of Family | Delta Granite | Espey & Associates | FBD Frozen Beverage Dispensers | Firstmark Credit Union | Five Star Cleaners | Five Star Wedding Gown Specialists | Gagemaker | Glass Wealth Management | greatO Meats | Guinness Beer | gusto! | JoyRide Cycling Studio | Karoo | KFC- Kentucky Fried Chicken | theKFORDgroup | Kitchen Pride Mushrooms | Kroger Convenience Stores | LANCER | Lawn Doctor | Massage Heights | Monogram Foods | NBO3 | NEXT Oncology | Nicole Mera | O’Krent Floors | Paloma Blanca | Practice Ministries | Predico Partners | PriceVision | San Antonio Christian School | San Antonio Symphony League | Schreiner University | Sports Medicine Associates Of San Antonio | Taste Of Atlanta | Texas MedClinic | The Prestigious Mark | Travis Industries | Trey Cattle Company | Virginia Department Of Agriculture & Consumer Services | WaterFleet | Wilks AC & Heating