To Sell More.
We are a bold, turnkey, values-driven, strategic brand marketing and digital firm that energizes the way your brand connects with people. We are storytellers versus advertisers. We cultivate meaningful, collaborative, brilliant, and profitable experiences for you and your customers.
Do you need greater consumer engagement?
Does your brand need more energy?
BTYcreative. Be your Boldest, Truest You!
by services we mean
brand strategy | brand narrative | central brand message | brandtomarket™ | consumer insights | marketing and media strategy | brand communication management | brand management | brand development | brand naming | brand design | graphic design | logo development | BTYmedia video services | product development | private label development | digital brand architecture | web development | UX/UI | ecommerce platform solutions | digital marketing | advertising | email marketing | content marketing | social media architecture | brand message management
BTYcreative. Inspiring brands to sell more.
In today’s rapidly expanding media landscape, it is more important than ever to implement high quality media into your branding and marketing plans.
With a focused eye on current trends, the BTYmedia team is here to strategize, produce, and execute top-tier, on-brand media assets across multiple channels with authentic connection in mind. From radio and television ads to YouTube and the latest social platforms, the media team has it covered.
BTYmedia utilizes our years of combined experience, a company-owned studio, and the latest audio/video equipment to service a wide range of clients – corporate, government, small businesses, and individuals – to develop effective media campaigns that people connect with.
Founder & President
Founder & President
Ed Howie has leveraged his over 25+ years of marketing and operational leadership with Chick-fil-A, Inc., Atlanta Bread Company, and H-E-B Grocery to support his clients and lead his team of communication experts through unique collaboration in growing sales and market share by developing and enabling operationally-sound, visually-compelling, brand-centric solutions. BTYcreative serves clients throughout the country, with offices in San Antonio, Austin, and Atlanta.
With depth in both marketing and operations, Ed and his team have an unusually successful track record in maximizing his clients’ brand potential. Ed is also a gifted communicator, presenter, and facilitator.
Ed’s core strengths are: ideation, strategic, woo (winning others over), connectedness, and positivity.
In addition to leading BTYcreative, Ed is a founding partner of gusto! restaurants in Atlanta, Georgia, and a member of Entrepreneurs Organization. In 2015, Ed became a certified spin instructor. He teaches indoor cycling several times a week at Joyride Cycling Studios in San Antonio and frequently at exhale Atlanta.
Ed previously served as Director of Food Service Marketing for H-E-B Grocery Company, a $15 billion regional grocery store chain. H-E-B is long regarded as one of the most innovative retail organizations in the world. Prior to H-E-B, Ed led the re-branding efforts of Atlanta Bread Company-Bakery Cafes, as Director of Marketing. He built his career with Chick-fil-A for 17 years—the last 10 of which he served on the Corporate Operations Team, while leading multiple brand development projects.
Ed graduated from University of North Carolina-Chapel Hill with a degree in Journalism-Advertising. He also completed his MBA at Kennesaw State University while traveling 120 days a year at the same time.
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Rachel G. Witkowski
Rachel Witkowski serves as Vice President for BTYcreative. She has over 20 years of experience in advertising and brand design for a wide range of brands.
While helping to lead the team, she works to ensure all of our client’s brands are on point. Over the years, she has worked at Design and Marketing Agencies, in-house marketing departments, and has donated her skills to non-profit organizations. Rachel earned a Bachelor's of Fine Art in Communication Design with a minor in Journalism Advertising from The University of North Texas. She is also a fine artist and loves to draw and paint. Fun fact: She helped restore the art on a World War II airplane in college!
As the Creative Director for BTYcreative, Donna brings over 20 years of experience in the advertising and marketing industry. Before joining BTYcreative, she worked as a freelance Art Director, developing brands and managing the day-to-day operations of her freelance business. Prior to venturing out on her own as a freelancer, Donna worked at several advertising agencies in the San Antonio area as a Senior Art Director.
Donna has worked with many national and local brands, including the San Antonio Convention & Visitors Bureau, Hyatt Regency Hill Country Resort and Spa, the San Antonio Spurs, Gerber Legendary Blades, Summit Christian Center, Shiner Bock, Corona, CW Floors, Universal Toyota, ChildSafe, the San Antonio Zoo, National Shooting Complex, H-E-B and the San Antonio Express-News.
Donna earned a Bachelor of Fine Arts degree from the San Antonio Art Institute, and is still active in the art community.
As Media Director for BTYcreative, Peter brings over a decade of experience as an editor in film and television with studios such as 20th Century Fox, Regency, and Oscilloscope. He has worked on movies such as Jumper and Fair Game, and his shorts have been screened at the Toronto International Film Festival.
Peter is also a gifted storyteller, perfecting his craft as a producer/director of top branded content in the health & fitness industry, including for ESPN.
Celine Olivarez is BTYcreative's Brand Manager and helps our clients tell their brand story in a creative and impactful way. She believes that the most important part of her job is helping clients figure out their “why” and helping them connect with their consumers and community.
Having worked with local, regional, and national brands in various industries, including Humana, Shiner Beer, VIA Metropolitan Transit, and more, Celine works on client strategies and helping the BTYcreative team determine the best tactics and channels to deliver our clients' message. Along with branding, Celine also helps the team manage digital marketing assets, assists the team with copywriting, and handles reporting so the team can make the best data-driven decisions to achieve client goals.
Celine graduated from the University of Mississippi with a degree in Integrated Marketing Communications with a concentration in Public Relations.
When she’s not at work, Celine can be found playing with her golden doodle Chloe, working out, or traveling!
MáriaLuisa has been in the advertising/marketing field for 30 years. She has worked for Fortune 500 companies, small advertising agencies of 6, to one of the largest advertising agencies in San Antonio with 60+ employees. Her strengths are in brand development and visualization. She has over 21 years of broadcast experience and thrives in collaborative settings.
MáriaLuisa speaks Spanish and English and has worked on international, national and local accounts. Some of those include AIG, Broadway Bank, the Bank of San Antonio, Alamo City Golf Trail, Cavender Auto Group, Cavender Chevy, Cavender Toyota of Cedar Park, Food Management Partners, San Antonio Economic Development Foundation, Porter Loring Mortuaries, and Sol Schwartz Certified Public Accountants.
MáriaLuisa’s most esteemed accomplishments are receiving her degree from the Art Institute of Houston in Advertising Design, Dale Carnegie Professional Development Training and winning the South Texas Women’s State Cup in Women’s First Division Soccer.
Sue is a Brand Strategist for BTYcreative with over 25 years of marketing experience (in the UK and US). With a history in corporate marketing roles and non-profit organizations, Sue uses her dynamic, “out of the box” thinking to collaborate with our BTY brands, developing creative concepts to energize brands and tell their story with impact.
Sue has worked with a wide range of organizations in many fields, including; education, electronics manufacturing, magazine publishing, sports marketing (soccer, swimming), artificial intelligence project marketing, remodeling and home building, aviation component manufacturing, The Winston School San Antonio, The San Antonio Athenians Women Semi-Pro Soccer Team, Child Advocates San Antonio (CASA), Renovation Dallas (magazine), AAMCO, TracLabs/ Metrica, Fastest Man in Texas, Olympian Swim Event in San Antonio, PAC International (UK).
Sue grew up in East Yorkshire, England, and moved to the USA in 1992. She attended Salford University (UK), graduated with a Higher National Diploma in Business & Finance, and earned her post-graduate Chartered Institute of Marketing Diploma from Manchester Metropolitan University (UK). Sue became a US citizen in 2019 and lives in San Antonio with her husband and two children, and rescue pup, Mack.
Antonio Garza has over 20 years of advertising and marketing experience working in a wide variety of categories. He has worked on national campaigns for the likes of Jack Daniels Tennessee Whiskey, Wells Fargo, Center for Medicare and Medicaid Services, and McCormick & Company. He is passionate about helping clients tell their stories in the most effective and authentic way possible utilizing digital, social, and traditional methods.
His account experience also includes working with local and regional brands such as Freetail Brewing Company, Valero Alamo Bowl, VIA Metropolitan Transit, and the San Antonio Stock Show & Rodeo. He is an advocate for the San Antonio business and development community having served on committees and boards for the American Advertising Federation, San Antonio Economic Development Foundation (Greater SATX) and Prosper West.
Antonio is a graduate of the University of Texas at Austin and an avid fan of Longhorn football. When he is not cheering on the Horns, he enjoys spending time and traveling with his wife and two daughters.
Cassandra Ottmer is a Brand Strategist with BTY. She works alongside companies and organizations to help them craft and communicate their own unique story.
Cassandra’s passion for storytelling and branding is born from her passion for strong communities—and we know that in order to strengthen communities, we must first strengthen businesses.
Prior to joining the BTY team in 2021, Cassandra gained her experience in the non-profit sector, helping organizations clarify their mission and establish effective development plans. She has extensive experience in communications, relationship development, and strategic planning. Through her career, she has worked with organizations to launch several successful annual campaigns, orchestrate community events and seminars, and implement long-range marketing plans.
Cassandra has her degree from The University of Texas at Austin. A San Antonio native, she is focused on helping the city continue to grow and prosper. She spends her time volunteering with multiple local organizations, including Big Brothers Big Sisters and the Junior League of San Antonio. When not volunteering, you can find her reading, hiking, and spending time with her family and two dogs.
From working on television shows and feature films such as Appaloosa, Surface, Friday Night Lights, and The Lying Game to directing media departments for multiple content-driven companies, Jacob brings to the position over a decade of media production experience. He is also an entrepreneur and has owned and operated two of his own media service businesses.
Through his time creating content, media assets, and running businesses, Jacob has found that collaboration with a positive mindset is the fastest way to great results.
He believes success is a group effort and that there are no bad ideas...only first drafts.
Graphic Design Brand Specialist
Graphic Design Brand Specialist
Adrianne brings over 10 years of experience in graphic design to BTYcreative. She has worked with and been mentored by some of the best in the industry, having had the pleasure of creating for a wide variety of clients from breweries to non-profits to influencers and content creators.
Adrianne is from The Boogie Down Bronx, New York, where she was influenced by the poets, graffiti artists, and musicians of her community. She graduated from Syracuse University’s School of Visual and Performing Arts, where she studied Communication Design and Art Photography. She is a passionate storyteller who loves to provide clients with compelling visual solutions that help improve their brand.
Outside of work Adrianne’s interests include traveling, playing board games, and cuddling her two dogs, Lilo and Stitch.
Executive Assistant, Project Manager
Executive Assistant, Project Manager
Christyne is an Executive Assistant and Project Manager at BTYcreative. With 20+ years of experience, Christyne is dedicated, creative and focused, enjoying what it takes to keep multiple projects heading in the right direction for our team and our clients. She is a U.S. Navy veteran and a published author of fourteen romance novels.
Nanette is a Finance Assistant at BTYcreative. With 25+ years of experience, Nanette thrives in the hustle and bustle of a busy office, addressing the small, and sometimes big, items that help our clients and our team succeed. She is fully bilingual and has a service mentality that allows her to provide the highest quality customer service while wearing multiple hats.
Nanette's passion for service was discovered during her tenures at several large advertising agencies in the San Antonio area. She has worked with various national and international clients such as Proctor & Gamble, the Texas Lottery, Baptist Health System, the San Antonio Convention & Visitors Bureau, and the Mexico Ministry of Tourism.
Media Operations Manager
Michael “Gio” Giordano
Media Operations Manager
A native of New Jersey, Gio likes to refer to himself as a Southern Yankee. He grew up under the supervision of some pretty amazing women who helped him develop an appreciation for people, life, and the little nuances that make us who we are and define us as individuals. He likes to think that he lives his life through and by the art of making photographs. He uses the term “make” instead of “take” because pictures have to be made, created, and cultivated. He does more than capture moments, he tells stories.
Being a young nomad with a hearing impairment and having to use his eyes more than his ears gave him rich visual experiences. It may even have given him an edge…and his connection with the people he puts in front of his lens is part of what contributes to the uniqueness of his visual interpretation. Everyone has a story of their own to tell when conveying something to an audience, be it through stills or motion.
Throughout his career, Gio has had the opportunity to shoot all over the country for commercial projects. He's not only lived in but has worked in many places all over the world including Milan. He views each project as an opportunity to learn, grow, and above all connect with those he meets and listen to their stories.
For over 20 years, Eleazar Hernández has led teams through all phases of the creative process to produce award-winning print, digital, broadcast, and experiential solutions in English and Spanish. He has had a particular focus on developing strategic communications solutions for companies who want to reach the rapidly growing multicultural audience. Throughout his career, he has ideated and produced work for clients such as Anne Klein, Ursula of Switzerland, Steven Kretchmer, the New York State Museum, Kaiser Family Foundation, Univision, Koresh Dance Company, San Antonio Botanical Garden, TxDOT, the San Antonio Spurs, and the Dallas Cowboys.
Hernández’s work has been displayed at the Smithsonian Museo Alameda and been recognized by LogoLounge, AIGA, Basel, and Behance. He was named one of the nation’s top designers by Graphic Design: USA and has received numerous American Graphic Design Awards, Tellys, and Addys.
Eleazar earned a Bachelor of Fine Arts in graphic design, a Master of Arts in art history, and pursued a PhD in anthropology. He recently authored Leading Creative Teams for APress Publishing in New York City. His first book provides tips, tricks, and strategies to junior- and mid-level creatives whose career goal is to work their way to the position of creative director. Currently, Hernández is working on a new manuscript that explores the utilization of beauty in design. As part of his latest discourse, Eleazar is exploring the theory of anthroposemiotics in brand communications and product design and how it influences consumer purchase decisions.
Chief Barketer Emeritus
Chief Barketer Emeritus
Lucy served as the trusted mascot of BTYcreative, as well as the door guard from the multiple package deliveries and the stress reliever for our team for many wonderful years. She was a wise and spunky 10-year-old Labradoodle. Her favorite hobbies included going on long walks, barking at the mailman, and exploring the smells of her own backyard. She loved when her human friends pretended to chase her around the house, backyard, or office; her bark was the loudest during this game.
Lucy knew a good treat when she saw one and she took mealtime very seriously (shouldn’t we all?). She loved to be pet, preferably no less than five minutes at a time. Although she had an extraordinary amount of energy for a 10-year-old, naps were a highlight of her every day. Although we no longer have our Chief Barketer, the BTYteam still remembers Lucy fondly.
Thank you, Lucy, for serving our team and your humans with love.
We are thankful to have served and collaborated with multiple brand leaders, including:
7-Eleven | Alamo Heights Dental | Anytime Fuel Pros | Alpha Home | Arthritis Relief Centers | Broadway Bank | Be Good To People | Bohanan’s Prime Steaks and Seafood | Broussard Group | Chick-fil-A, Inc | Chris Madrid’s | City Yoga Dallas | Collier Custom Homes | Colorado Premium | commZoom | Convenience Store Decisions | Cultivate & Bloom | David’s Legacy Foundation | Dean & Peeler Premium Beef | Decade of Family | Delta Granite | DUO Restaurant Group | Espey & Associates | FBD Frozen Beverage Dispensers | Firstmark Credit Union | Five Star Cleaners | Five Star Wedding Gown Specialists | Gagemaker | Glass Wealth Management | Greater:SATX | greatO Meats | Guinness Beer | gusto! | Howie Grow A Brand | JoyRide Cycling Studio | Karoo | KFC- Kentucky Fried Chicken | theKFORDgroup | Kitchen Pride Mushrooms | Kroger Convenience Stores | LANCER | Lawn Doctor | Massage Heights | Monogram Foods | NBO3 | NEXT Oncology | Nicole Mera | O’Krent Floors | Paloma Blanca | Practice Ministries | Predico Partners | PriceVision | San Antonio Christian School | San Antonio Symphony League | Schreiner University | South Texas Alliance for Orphans | Sports Medicine Associates Of San Antonio | Taste Of Atlanta | Texas MedClinic | The Prestigious Mark | Travis Industries | Trey Cattle Company | Virginia Department Of Agriculture & Consumer Services | Wilks AC & Heating