TMC was the pioneer of urgent care centers in South Texas. 2021 celebrates their 40th year in business.
They faced significant challenges back in 2012. Competition was increasing, as was a new medical option: free- standing ERs. They invested in listening more deliberately to San Antonians. They learned they had overwhelming brand awareness, but significant lack of brand clarity. Patients knew what they did if they had had it done. But most had no idea the full compliment of medical services available.
Focusing on clear, simple messaging with a reasonable dose of cleverness, we have partnered with their internal marketing team and their leadership to support their continued expansion, driving greater brand clarity and utilization of broader medical services, while helping them continue to lead and dominate in their cluttered and competitive category.