Sue Borst

Digital BTYcreative

Sue is a Brand Strategist for BTYcreative, with over 25 years of marketing experience (in the UK and US). Working in corporate marketing roles and non-profit organizations, Sue uses her dynamic, “out of the box” thinking to collaborate with our BTY brands, developing creative concepts to energize brands and tell their story with IMPACT.

Sue has worked with a wide range of organizations in many fields, including; education, electronics manufacturing, magazine publishing, sports marketing (soccer, swimming), artificial intelligence project marketing, remodeling and home building, aviation component manufacturing, The Winston School San Antonio, The San Antonio Athenians Women Semi-Pro Soccer Team, Child Advocates San Antonio (CASA), Renovation Dallas (magazine), AAMCO, TracLabs/ Metrica, Fastest Man in Texas, Olympian Swim Event in San Antonio, PAC International (UK).

Sue grew up in East Yorkshire, England, and moved to the USA in 1992. She attended Salford University (UK), graduated with a Higher National Diploma in Business & Finance, and earned her post-graduate Chartered Institute of Marketing Diploma from Manchester Metropolitan University (UK). Sue became a US citizen in 2019 and lives in San Antonio with her husband and two children, and rescue pup, Mack.