Inspiring Brands
To Sell More.
We are a bold, turnkey, values-driven, strategic brand marketing firm that energizes the way your brand connects with people. We are storytellers versus advertisers. We cultivate meaningful, collaborative, brilliant, and profitable experiences for you and your customers.
Do you need greater consumer engagement?
Does your brand need more energy?
We operate as a marketing department for hire versus a traditional billable hours-centric ad agency. We can be your marketing department. We can be an extension of your marketing department. We will energize your brand to sell more.
BTYcreative. Boldest, Truest You!
by services we mean
brand mapping | video testimonials | brand strategy | brand narrative | central brand message | brandtomarket™ | consumer insights | marketing and media strategy | brand communication management | brand management | brand development | brand naming | brand design | graphic design | logo development | video services | product development | private label development | digital strategy | web development | UX/UI | ecommerce platform solutions | digital marketing | advertising | email marketing | content marketing | social media | brand message management
BTYcreative. Inspiring brands to sell more.
media assets
In today’s rapidly expanding media landscape, it is more important than ever to implement high quality media into your branding and marketing plans.
With a focused eye on current trends, the BTYcreative team is here to strategize, produce, and execute top-tier, on-brand media assets across multiple channels with authentic connection in mind. From radio and television ads to YouTube and the latest social platforms, the media team has it covered.
BTYcreative utilizes our years of combined experience, a company-owned studio, and the latest audio/video equipment to service a wide range of clients – corporate, government, small businesses, and individuals – to develop effective media campaigns that people connect with.
team BTYcreative
Ed Howie
Founder & CEO
Ed Howie has leveraged his over 25+ years of marketing and operational leadership with Chick-fil-A, Inc., Atlanta Bread Company, and H-E-B Grocery to support his clients and lead his team of communication experts through unique collaboration in growing sales and market share by developing and enabling operationally-sound, visually-compelling, brand-centric solutions. BTYcreative serves clients throughout the country, with offices in San Antonio, Austin, and Atlanta.
With depth in both marketing and operations, Ed and his team have an unusually successful track record in maximizing his clients’ brand potential. Ed is also a gifted communicator, presenter, and facilitator.
Ed’s core strengths are: ideation, strategic, woo (winning others over), connectedness, and positivity.
In addition to leading BTYcreative, Ed is a founding partner of gusto! restaurants in Atlanta, Georgia, and a member of Entrepreneurs Organization. In 2015, Ed became a certified spin instructor. He teaches indoor cycling several times a week at Joyride Cycling Studios in San Antonio and frequently at exhale Atlanta.
Ed previously served as Director of Food Service Marketing for H-E-B Grocery Company, a $15 billion regional grocery store chain. H-E-B is long regarded as one of the most innovative retail organizations in the world. Prior to H-E-B, Ed led the re-branding efforts of Atlanta Bread Company-Bakery Cafes, as Director of Marketing. He built his career with Chick-fil-A for 17 years—the last 10 of which he served on the Corporate Operations Team, while leading multiple brand development projects.
Ed graduated from University of North Carolina-Chapel Hill with a degree in Journalism-Advertising. He also completed his MBA at Kennesaw State University while traveling 120 days a year at the same time.
Friend me on Facebook
https://www.facebook.com/ed.howie
Follow me on Insta
@edhowie
Want to access my playlists? edhowie09 on Spotify
Gwynn Deaver
Vice President of Brand Strategy
Gwynn Deaver serves as our Vice President of Brand Strategy. She has over 15 years of experience in helping organizations develop, define and communicate their brand story across a variety of mediums.
Throughout her career, a key element in her success has been the ability to develop long-term relationships with clients. Gwynn's goal is to implement these foundational relationships with each of our clients. Her greatest joy is collaborating with others to create strategies that help clients achieve their goals. She will help drive the strategy for both brand and media while ensuring that messaging is consistent and on point across all marketing elements.
Gwynn graduated from Baylor University with a degree in Marketing and Management. She received her MBA from University of Texas at San Antonio and is a native San Antonian. Gwynn currently serves on the board for Alpha Home and oversees its Development Committee. Her greatest joys are her family, her vacation home in Port Aransas, Dad Rock, and Kraft Mac n' Cheese. When she is not at work, she is a full time mom to two active kids.
Donna Zinck
Creative Director
As the Creative Director for BTYcreative, Donna brings over 20 years of experience in the advertising and marketing industry. Before joining BTYcreative, she worked as a freelance Art Director, developing brands and managing the day-to-day operations of her freelance business. Prior to venturing out on her own as a freelancer, Donna worked at several advertising agencies in the San Antonio area as a Senior Art Director.
Donna has worked with many national and local brands, including the San Antonio Convention & Visitors Bureau, Hyatt Regency Hill Country Resort and Spa, the San Antonio Spurs, Gerber Legendary Blades, Summit Christian Center, Shiner Bock, Corona, CW Floors, Universal Toyota, ChildSafe, the San Antonio Zoo, National Shooting Complex, H-E-B and the San Antonio Express-News.
Donna earned a Bachelor of Fine Arts degree from the San Antonio Art Institute, and is still active in the art community.
Lisa Mobley
Executive Assistant
Lisa Mobley
Executive Assistant
Sue Borst
Brand Strategist
Sue is a Brand Strategist for BTYcreative with over 25 years of marketing experience (in the UK and US). With a history in corporate marketing roles and non-profit organizations, Sue uses her dynamic, “out of the box” thinking to collaborate with our BTY brands, developing creative concepts to energize brands and tell their story with impact.
Sue has worked with a wide range of organizations in many fields, including; education, electronics manufacturing, magazine publishing, sports marketing (soccer, swimming), artificial intelligence project marketing, remodeling and home building, aviation component manufacturing, The Winston School San Antonio, The San Antonio Athenians Women Semi-Pro Soccer Team, Child Advocates San Antonio (CASA), Renovation Dallas (magazine), AAMCO, TracLabs/ Metrica, Fastest Man in Texas, Olympian Swim Event in San Antonio, PAC International (UK).
Sue grew up in East Yorkshire, England, and moved to the USA in 1992. She attended Salford University (UK), graduated with a Higher National Diploma in Business & Finance, and earned her post-graduate Chartered Institute of Marketing Diploma from Manchester Metropolitan University (UK). Sue became a US citizen in 2019 and lives in San Antonio with her husband and two children, and rescue pup, Mack.
We are thankful to have served and collaborated with multiple brand leaders, including:
7-Eleven | Alamo Heights Dental | Anytime Fuel Pros | Alpha Home | Arthritis Relief Centers | Broadway Bank | Be Good To People | Bohanan's Prime Steaks and Seafood | Broussard Group | Chick-fil-A, Inc | Chris Madrid's | City Yoga Dallas | Collier Custom Homes | Colorado Premium | commZoom | Convenience Store Decisions | Cultivate & Bloom | David's Legacy Foundation | Dean & Peeler Premium Beef | Decade of Family | Delta Granite | DUO Restaurant Group | Espey & Associates | FBD Frozen Beverage Dispensers | Firstmark Credit Union | Five Star Cleaners | Five Star Wedding Gown Specialists | Gagemaker | Glass Wealth Management | Greater:SATX | greatO Meats | Guinness Beer | gusto! | Howie Grow A Brand | JoyRide Cycling Studio | Karoo | KFC- Kentucky Fried Chicken | theKFORDgroup | Kitchen Pride Mushrooms | Kroger Convenience Stores | LANCER | Lawn Doctor | Massage Heights | Monogram Foods | NBO3 | NEXT Oncology | Nicole Mera | O'Krent Floors | Paloma Blanca | Practice Ministries | Predico Partners | PriceVision | San Antonio Christian School | San Antonio Symphony League | Schreiner University | South Texas Alliance for Orphans | Sports Medicine Associates Of San Antonio | Taste Of Atlanta | Texas MedClinic | The Prestigious Mark | Travis Industries | Trey Cattle Company | Virginia Department Of Agriculture & Consumer Services | Wilks AC & Heating