BTY

Ed Howie has leveraged his over 25+ years of marketing and operational leadership with Chick-fil-A, Inc., Atlanta Bread Company, and H-E-B Grocery to support his clients and lead his team of communication experts through unique collaboration in growing sales and market share by developing and enabling operationally-sound, visually-compelling, brand-centric solutions. BTYcreative serves clients throughout the country, with offices in San Antonio, Austin, and Atlanta.

With depth in both marketing and operations, Ed and his team have an unusually successful track record in maximizing his clients’ brand potential. Ed is also a gifted communicator, presenter, and facilitator.

Ed’s core strengths are: ideation, strategic, woo (winning others over), connectedness, and positivity.

In addition to leading BTYcreative, Ed is a founding partner of gusto! restaurants in Atlanta, Georgia, and a member of Entrepreneurs Organization. In 2015, Ed became a certified spin instructor. He teaches indoor cycling several times a week at Joyride Cycling Studios in San Antonio and frequently at exhale Atlanta.

Ed previously served as Director of Food Service Marketing for H-E-B Grocery Company, a $15 billion regional grocery store chain. H-E-B is long regarded as one of the most innovative retail organizations in the world. Prior to H-E-B, Ed led the re-branding efforts of Atlanta Bread Company-Bakery Cafes, as Director of Marketing. He built his career with Chick-fil-A for 17 years—the last 10 of which he served on the Corporate Operations Team, while leading multiple brand development projects.

Ed graduated from University of North Carolina-Chapel Hill with a degree in Journalism-Advertising. He also completed his MBA at Kennesaw State University while traveling 120 days a year at the same time.

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Gwynn Deaver serves as our Vice President of Brand Strategy. She has over 15 years of experience in helping organizations develop, define and communicate their brand story across a variety of mediums.

Throughout her career, a key element in her success has been the ability to develop long-term relationships with clients. Gwynn's goal is to implement these foundational relationships with each of our clients. Her greatest joy is collaborating with others to create strategies that help clients achieve their goals. She will help drive the strategy for both brand and media while ensuring that messaging is consistent and on point across all marketing elements.

Gwynn graduated from Baylor University with a degree in Marketing and Management. She received her MBA from University of Texas at San Antonio and is a native San Antonian. Gwynn currently serves on the board for Alpha Home and oversees its Development Committee. Her greatest joys are her family, her vacation home in Port Aransas, Dad Rock, and Kraft Mac n' Cheese. When she is not at work, she is a full time mom to two active kids.

With over 30 years of experience in advertising, marketing, and the contemporary art world, Donna Zinck is a seasoned storyteller who transforms ideas into impactful narratives. As Creative Director, she blends expertise in brand messaging, marketing strategy, and creative concept development to craft campaigns that captivate and inspire.

Donna's career spans notable collaborations with brands like the San Antonio Spurs, Shiner Bock, ChildSafe, Schreiner University, Massage Heights, and H-E-B, among others. Before joining the BTYcreative team, she successfully ran her own freelance business, honing her skills in art direction, graphic design, and copywriting.

A graduate of the San Antonio Art Institute with a Bachelor of Fine Arts degree, Donna is also an accomplished painter who regularly showcases her work throughout the city. Her active engagement in the local art community enriches her creative perspective, ensuring every project she leads is both visually striking and deeply resonant.

Sue is a Brand Strategist for BTYcreative with over 25 years of marketing experience (in the UK and US). With a history in corporate marketing roles and non-profit organizations, Sue uses her dynamic, “out of the box” thinking to collaborate with our BTY brands, developing creative concepts to energize brands and tell their story with impact.

Sue has worked with a wide range of organizations in many fields, including; education, electronics manufacturing, magazine publishing, sports marketing (soccer, swimming), artificial intelligence project marketing, remodeling and home building, aviation component manufacturing, The Winston School San Antonio, The San Antonio Athenians Women Semi-Pro Soccer Team, Child Advocates San Antonio (CASA), Renovation Dallas (magazine), AAMCO, TracLabs/ Metrica, Fastest Man in Texas, Olympian Swim Event in San Antonio, PAC International (UK).

Sue grew up in East Yorkshire, England, and moved to the USA in 1992. She attended Salford University (UK), graduated with a Higher National Diploma in Business & Finance, and earned her post-graduate Chartered Institute of Marketing Diploma from Manchester Metropolitan University (UK). Sue became a US citizen in 2019 and lives in San Antonio with her husband and two children, and rescue pup, Mack.