BTYcreative Collaborates with The Orchestra San Antonio on Rebranding Effort

In a recent collaboration, BTYcreative partnered with Classical Music Institute (CMI) to rebrand the CMI Orchestra, now known as The Orchestra San Antonio. Following their successful brand mapping project in 2022, The Orchestra San Antonio sought a vibrant new logo to accompany their new name. As the resident orchestra of the Tobin Center for the Performing Arts, The Orchestra San …

Brand Transformation: Refresh vs. Rebrand

Deciding between refreshing your brand or undergoing a complete rebrand is a crucial strategic decision. It involves evaluating your brand’s current alignment with business goals, assessing market perception and customer feedback, considering any significant business changes, and weighing budget and resources. The choice should be based on a thorough analysis, potentially with input from branding experts. In a recent brand …

Every Element Counts!

In a world of full of a thousand choices, an effortless and memorable brand experience can create a life-long customer. The product, the people, and the experience each play a role in shaping the narrative of your brand. When the product shines and the people behind it have a passion to serve, you’ve set the stage for greatness. However, if …

Honoring Family Legacy Through Branding

One of our team’s favorite type of projects is logo design. Whether we are refreshing a logo or designing one from scratch, our Visual Storytellers and Brand Strategist love breathing life into a brand through logo build outs. We recently wrapped up a logo design project for Noble and Associates. Tasked with creating a logo from scratch our team went …

Top Trends and Spends: Marketing Technology (Martech)

As a marketing and branding company, we recognize the pivotal role that technology plays in today’s marketing. Martech, or your marketing technology, encompasses a vast array of software and tools designed to streamline and optimize marketing activities. The Martech landscape has undergone exponential growth in the past decade, offering marketers access to thousands of tools. At BTYcreative, we leverage the latest technology applications that align with our organization’s …

Amplify Your Brand: Audio Messaging Works!

(Click play on the audio bar above to hear the creative message we crafted in collaboration with JBAR Enterprises, ultimately driving sales for this unique brand.) How do you maximize your brand impact while minimizing expenditure? Utilizing mediums such as digital audio, podcasts, and broadcast radio enables your brands to convey your narrative and ultimately, drive sales effectively. Studies show …

Tip: Lock Layers In Canva

  Creating content in Canva? Something that’s often forgotten is the ease of locking background layers. This can be helpful to keep items in place when you’re creating multiple pieces of content that look similar but have different messaging, or when placing an animation on top of your graphics. Need help creating content for your social media channels? Contact us …

First-Party Data: Your Marketing Gold Mine for Success

In the ever-evolving landscape of digital marketing, it’s crucial to adapt to changes that impact how we connect with audiences and drive business growth. One significant shift on the horizon is Google’s and Apple’s decision to phase out third-party cookies, coupled with the increasing emphasis on consumer data privacy regulations like GDPR (General Data Protection Regulation). As your trusted marketing …

Unleash the Power of Video Testimonials

  At BTYcreative®, we believe in selling the reward, NOT the product. One of the best and suprisingly inexpensive ways to sell the reward is through testimonial videos! Not only do they share the first-hand experience of your customers, it also communicate the authenticity of your brand. Creating these videos is easier than you think. All you need is a …