Holiday Marketing: Why You Should Start Planning Now

The holiday season is a crucial time for businesses to capture customer attention and drive sales. Whether you’re in retail, B2B, or service industries, this is the time to engage with your audience in meaningful ways. If you haven’t started planning your holiday marketing strategy, it’s time to dive in – and BTYcreative is here to help guide the way. …

The Power of Video Storytelling

At BTYcreative, we understand the impact and power of clear, heartfelt storytelling in video content. Our recent two-minute video for Child Advocates San Antonio (CASA) beautifully illustrates this. By telling the story through the authentic voices of CASA Advocates and the children they’ve helped, we’ve created a deeply emotional and compelling narrative that resonates with audiences and demonstrates the life-changing …

Boost Enrollment: How Our Proven Approach Increased a Freshman Class By 48%

Before partnering with us, Schreiner University faced significant enrollment challenges. With a total student population of around 1,000 their admissions team knew enrollment needed to increase significantly to support the schools long term strategic plan. Here’s how we were able to help: Tailored Marketing Strategy: In just 60 days, we implemented a strategy designed to target the right students, delivering rapid …

Ignite Your Sales Momentum

At BTYcreative, we believe that every brand should be the boldest and truest version of themselves. Our unique Brand Mapping process not only helps companies understand and clarify their identity but also ignites sales momentum by aligning their messaging with their core values, allowing them to operate from their unique brand DNA. In just one day, we’ll take you through …

BTYcreative Collaborates with The Orchestra San Antonio on Rebranding Effort

  In a recent collaboration, BTYcreative partnered with Classical Music Institute (CMI) to rebrand the CMI Orchestra, now known as The Orchestra San Antonio. Following their successful brand mapping project in 2022, The Orchestra San Antonio sought a vibrant new logo to accompany their new name. As the resident orchestra of the Tobin Center for the Performing Arts, The Orchestra …

Brand Transformation: Refresh vs. Rebrand

  Deciding between refreshing your brand or undergoing a complete rebrand is a crucial strategic decision. It involves evaluating your brand’s current alignment with business goals, assessing market perception and customer feedback, considering any significant business changes, and weighing budget and resources. The choice should be based on a thorough analysis, potentially with input from branding experts. In a recent …

Every Element Counts!

In a world of full of a thousand choices, an effortless and memorable brand experience can create a Lifelong Customer. The product, the people, and the experience each play a role in shaping the narrative of your brand. When the product shines and the people behind it have a passion to serve, you’ve set the stage for greatness. However, if …

Honoring Family Legacy Through Branding

One of our team’s favorite type of projects is logo design. Whether we are refreshing a logo or designing one from scratch, our Visual Storytellers and Brand Strategist love breathing life into a brand through logo build outs. We recently wrapped up a logo design project for Noble and Associates. Tasked with creating a logo from scratch our team went …

Top Trends and Spends: Marketing Technology (Martech)

As a marketing and branding company, we recognize the pivotal role that technology plays in today’s marketing. Martech, or your marketing technology, encompasses a vast array of software and tools designed to streamline and optimize marketing activities. The Martech landscape has undergone exponential growth in the past decade, offering marketers access to thousands of tools. At BTYcreative, we leverage the latest technology applications that align with our organization’s …

Amplify Your Brand: Audio Messaging Works!

  (Click play on the audio bar above to hear the creative message we crafted in collaboration with JBAR Enterprises, ultimately driving sales for this unique brand.) How do you maximize your brand impact while minimizing expenditure? Utilizing mediums such as digital audio, podcasts, and broadcast radio enables your brands to convey your narrative and ultimately, drive sales effectively. Studies …